Sponsored plush merchandise whose maker's logo Carl has already sketched into his symbol collection.
The stuffed animals associated with Daniel Bautista come from a toy company whose symbol Carl has already copied onto his scratchpad, one of several sigils he has gathered alongside the mark of the Syndicate.
He recalls them while committing Loita's dahlia Bloom pin to memory, and the recollection crystallizes his intent to add a symbology section to the Dungeon Anarchist's Cookbook. Corporate merchandise, faction pins and sponsor logos are all becoming intelligence, because symbols clearly matter to the mudskippers running the crawl.
Plush toy soldiers produced as tie-in merchandise for a crawler sponsorship, marked with their maker's logo.
Sponsored merchandise that doubles as a source of faction symbology for Carl's notes.