System rewards for attracting audience attention; Everly earned several during her lonely tower climb.
Viewership awards are granted to crawlers whose actions draw the audience's eye. Everly had never been popular, but her solitary ascent of The Tower Maze — one mantis climbing fifty flights on a mission that might open the way for her people — earned her multiple awards, and she believed the entire center system was watching her.
For a crawler who felt little besides annoyance, the recognition was "a good, unfamiliar feeling," enough that she let herself expect a Fan Box at the summit and wondered what The Mantis Queen would have made of it. The awards are what make the advertisement's punchline a public humiliation rather than a private one.
Attention economy mechanic that gives Everly a taste of recognition just before the dungeon monetizes her death.